![]() Let's dive into each of these primary B2B social media channels now. There are two main channels you should focus on: ![]() For example, you might promote a downloadable ebook to capture quality leads with an initial offer. ![]() To increase conversion rates, focus on promoting helpful content behind lead capture forms. Even if you see higher conversion rates elsewhere, social media can keep your brand top-of-mind for potential buyers. Remember: Social media is an important channel for top-of-the-funnel awareness. Ruler Analytics found that social media had the lowest average conversion rate for B2B companies when compared to paid marketing, organic search, email marketing, and referrals. While social media is an important means of generating leads, these platforms have a lower conversion rate compared to other B2B digital channels. For B2B companies, social media conversion rates fall around 1.55% on average, according to 2021 research from Ruler Analytics. While there’s no single answer for B2B social media conversion rates, there are some calculated assumptions you can use to gauge efficacy. What is the conversion rate of social media? Here’s how your team can perfect your social media strategy. In fact, 44% of marketers identified social media as their top channel for acquiring new customers, according to 2022 HubSpot Research. Social media marketing is typically less expensive than traditional advertising costs and offers broad mileage. Social media is a critical component of B2B marketing.
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